Many business owners don’t realize the benefits of blog on their business. In today’s time, the digital marketplace is raising rapidly and every business needs to extend the online audience. They should find ways to connect with more and more target audience.

Publishing quality content consistently on a business blog provides more value to the leads and customers, which can improve conversions, higher sales, and better customer retention.

There are various other benefits of blogging for business, a few of them are mentioned below.

Customers like reading business blogs

Customers love reading blogs when they are looking for the solution of their problem or trying to figure to how to do something, or just to stay informed about certain topics to enhance their knowledge.

There are some interesting facts about blogs that everyone should know.

· There are more than 400 million monthly readers of over 2.2 billion blog posts.

• B2B businesses who have their blog have earned 65% more leads.
• More than 55% of online marketers say that through blogging they got new customers.

Boost to search engine optimization

Search Engines always look for relevant, fresh and informative contents and blogging is one of the most effective and inexpensive ways for a business to create this.

Businesses that create blog articles are continuously providing fresh content to search engines like Google, Bing Yahoo, etc. for indexing.

The marketers search for the most relevant industrial keywords and insert them in their blog posts so that searchers can easily know about the products and services that you are providing.

Strengthens relation between existing & new customers

For online marketing and branding customer’s engagement is extremely important. Blogging provides an opportunity to connect with existing and potential customers effectively. Blog posting is also beneficial in building customer’s trust by providing quality content that is relevant to the reader’s needs.

Establishes your business as an industry leader

No matter how big or small your business is, blogging is the best way to build trust and establish a good image in the industry.

Your informative and valuable contents allow your customers to trust you. Your quality content reflects your knowledge and experience that you have gained in your respective industry.

Posting more and more blogs regularly can make you good resources within the industry, which will ultimately lead to elevate inquiries and higher conversion rates.

Connect people to your brand

Brand awareness is the main motive of all types of business, and blog posting allows you to engage the maximum audience digitally and show them the personal side of your business.

You can openly share your clear brand message to a large audience at a time.

If you have your business blog keep updating it with fresh content on a regular basis. And if you are still not having your blog it is very essential to start writing and sharing it today so that people can understand your credibility.