Do you feel that you are not getting the response your product deserves? Despite your best efforts, are you not able to convince the market that your product is superior to others and give far better experience to customers? We will establish your brand – branding is our expertise and we excel in creating brand image. You will have tremendous rise in sales-proceeds after the makeover of your product is done by ColourSquare.
Let us elaborate some of the technicalities involved in branding including the definition of a product and a brand which you may be missing out despite working hard to present your goods or services. A product is anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas. This means that a product can be anything from a hotel stay, beach experience, narration of a story, a language course, to clothes, food, a toothbrush or a boot-polish or advertising and marketing a product itself like we do at Coloursquare.
Branding a product, even if you produce it, requires complex technical expertise and you must take directions, guidance and suggestions from a team of experts working on it, otherwise you will find your sales dive in wrong direction, no matter how best your product is.
What is branding? How do we do branding at coloursquare?
Though it is not easy to define branding even for the people who have studied marketing, still attempts are made to define it. American Marketing Association defines, ‘A brand is a name, term, design, symbol, or any other feature that identifies one seller’s product (goods and service) as distinct from those of other sellers’. To illustrate the definition of both product and brand, let us take the example of water. Water is a free resource and it is essential need to live and survive. Yet it has become a product. How has it happened? It has happened because we commercialized it by selling mineral water in glass and plastic bottles. There is no basic difference in constituents of water and its colour. It is liquid and transparent. Still, different companies sell the same product by convincing people to purchase their bottled water. It is the magic of brand.
We promote and create a brand as the idea or image that the people may have in mind while thinking about specific products, services and activities of a company. The physical, as well as emotional features, jointly create a brand. We help you identify the features of your product and popularize it on all off-line and on-line channels by attaching specific identity to your brand through name, tone of voice and visual identity design (which includes the logo design, color palette and typography). To put it simply, the product is what you sell, a brand is the perceived image of the product you sell, and branding is the strategy to create that image. We at Coloursquare do the ‘branding’ for you. Opt for our services and feel the difference in your brand image today.