Conversion optimization that is more proportionately related to lead generation and business growth has also an impact upon a website’s ranking and traffic. However, it is very important to understand what conversion optimization is all about before getting into understanding its relation to website ranking and traffic.    

Conversion Optimization or Conversion Rate Optimization (CRO) is a technique majorly used by e-commerce sites to earn maximum traffic and loyal customers. It is a process of converting visitors into customers as well as increasing website’s traffic.

CRO helps in increasing sales and traffic when the customer visits that website and perform some ‘Call to Action’ (CTA). CTA is a message that allows the visitors to take some short of action once they visit your website. Like clicking on the button or link, leaving a comment, wish listing the product etc.

Customer’s CTA helps the brand to takes follow-ups and provide product suggestions. Brands largely seek assistance from the digital marketing agencies to formulate campaigns for increased CTA and conversion optimization.    

CRO is a process in which customer’s move on the website is monitored. It is examined that whether the customer’s actions are in favor to the goals that are determined by the site or not. If in case not, then what are the reasons that are becoming hurdles for the customers?

Here are some effective CRO technique that fulfill a site’s goal, elevate website traffic and earn genuine customer base as well.

•    Don’t Add So Many Links in One Page: While optimizing the page, just to increase search engine ranking many of us add so many links on one page. Doing this may land your website in search engine ranking, but it will not make your visitors satisfied.  Covering so many topics in one page or in one article in not possible at all, and it can end up with less informative and confusing content. The visitors may get annoyed as they didn’t get what they were looking for. And they may lose their faith from your website too.

So, provide immediate and accurate answer of what is asked by using proper keywords. Along with your customers, Google too will love to rank your website in the best category for providing accurate answers to the searcher’s queries. This CRO technique easy to perform and is highly beneficial.  

•    Content that Converts Visitors into Loyal Customers: Attractive and engaging content is an important tool for effective marketing. The website content should be influencing and understandable. Good content helps to increase your individual page ranking to perform organic search.  There are few points that should be taken care of while developing website content. Always remember that you are writing for your audience. Your content should be readable, understandable and engaging. Keep your content clear and concise. Don’t forget SEO and keywords, content with proper keywords will provide organic search and high search engine ranking. Use simple words that can impress audience to perform some CTAs that target your website’s goal. By following all these points your conversion rate will automatically optimized.

•    Visuals Influence More: Content with pictures speaks the story well. Engaging content with attractive visuals allows more traffic on your website. Contents with graphics create more engagement and make difference in terms of creating new conversion. Along with better engagement images also affect SEO value of your page. So, don’t forget to optimize your image with ALT text, file name, and proper caption. Digital marketing agencies in Delhi like metros helps a lot to corporates to design their conversion optimization campaigns effectively.        

•    Keep on Monitoring: You cannot improve your conversion rate without monitoring and setting a benchmark. Keep on testing and analyzing the status of your page. Routine monitoring allows you to check out the performance of your website and inform about the overall marketing strategies. The simple way to do monitoring is just start with analytics. In the first stage you need to know that whether your page is identified among the top pages or not. This can be easily analyzed through Google analytics. This Google tool also helps in analyzing that in which area your site is majorly used.

There are lots of more benefits related to your website’s conversion gained from monitoring goals on Google analytics. Conversion techniques and SEO are complementary to each other. Both are designed to earn audience and guide their behavior. By using these two technique properly you can uplift your website in right direction towards achieving desired goals.

One thing that should be remembered is website doesn’t uplift overnight by following these optimization techniques. You need to do regular monitoring and revising to see the difference. You need to notice the conversion and organic search performance.